Digital Marketing Is Hard

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Mar 17, 2016  · Digital marketing has seven main categories. It’s called analytics. The great thing about digital marketing is that you possess the ability to understand your marketing approach inside and out. The information is all there, in the form of traffic, demographics, bounce rates, conversion rates, cost-per-clicks, impressions, and page speed (and about a billion other metrics).

Digital Marketing is hard work … in these modern times you need to approach it in a full time, constantly updating way and the most practical and affordable solution to this is to consider a digital marketing apprentice – find expert suppliers who can help you recruit …

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Full disclosure: There were a couple of lessons I learned the hard way, and my wife may have had something to do with “encouraging me” to step aside and bring in the experts. I mention this because th…

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Data analysis. That is the work of the analyst. The analytical scientist is invading the art of marketing, with access to technology tools and platforms. It makes many digital marketers eyes glaze over, break into a sweat and start shaking and weeping uncontrollably. It requires a new breed of team member, a numbers man (the data analyst).

COMPLEX GOALS = HARD WORK. In order to understand how hotel marketing has become so hard, we need to understand the overarching goal of hotel marketing (If your goals are difficult, then it should be no surprise the related activity is equally arduous). With that …

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10 Killer Digital Marketing Skills to Master it will be very hard to maintain a profitable campaign. To sum it up, early goal: solid website + fundamental knowledge of digital marketing. Once those two are in place, you can start evaluating …

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