5 Digital Marketing Analytics That Actually Matter

Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter?

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How do you know which metrics matter and how to combine the right … While this approach to demand generation analytics may be a relatively recent addition to many b2b marketing metrics portfolios, i…

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Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and allows you to observe which online events determine if leads can become customers. Digital marketing analytics includes data not only from your website, but also from sources like …