Digital Marketing C

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing …

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As the third article in a series about R.A.C.E. marketing- this is intended to be used in conjunction with the first article that details best CRO practices for increased leads and conversions and another about the engagement side of R.A.C.E. marketing.. Does your digital strategy need direction?

The promotion of products or brands via one or more forms of electronic media.For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

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I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL. However, I covered the topic in tandem with digita…

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Marketing has always been a moving target. What works one year is passé the next. In the digital marketing space not only do we contend with visual trends and messaging but also the ever moving …