Digital Marketing Chaffey 5th Edition

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Chaffey et al. Digital Business and E-Commerce Management 6th edition ©2015 isbn: 9780273786542

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CODE MODULE PRESCRIBED TEXT AUTHORS PUBLISHER EDITION YEAR AL101 Academic Literacy Academic Literacy ISBN:9781485111795

The marketing mix (also known as the 4 Ps) is a foundation model.The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. Marketing practice has been occurring for millennia, but marketing …

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