Digital Marketing Review Of Literature

Their analytics capture the consumers’ interactions with brands and companies through digital media. Big data is enabling … …

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Literature Review Online Marketing | Literature Review on Digital Marketing. Stegemann and Sutton-Brady (2012, p.3) analysed that online marketing issues digital advertising, campaigning, public relations that have a sophisticated psychological impression in the minds of the customers. Various organizational authorities find it fruitful to take …

How to Crush Your Marketing for 2019 and Beyond Johnson received his bachelor’s degree in literature and rhetoric from Binghamton University. Director of Marketing Paul Gazda is a digital marketing executive with experience in e-commerce …

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Literature Review Social Media as a Marketing Tool: A Literature Review Introduction In today’s technology driven world, social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011,

ful- blown digital transformation effort, but also having a clear strategy, set of objectives, program, and stakeholders who …

Literature Review LITERATURE REVIEW 2 Concepts 2.1.1. marketing strategy marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital, human capital, technology, time.

A literature review of the most effective digital marketing approaches, provide companies with valuable tools to target a larger audience, using a combination of emerging technologies and some aspects of traditional marketing.