Four C S Of Digital Marketing

Digital Marketing model: Lauterborn’s 4 Cs Introducing Lauterborn’s 4Cs – a variant on the 4ps planning models can be useful ways to structure your thinking when creating marketing …

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Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing .

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Out with the old 4 Ps of marketing and in with the new 4 Cs of digital marketing. Remember, consumers are turning to social media for peer recommendations on products. Make sure your brand is active in digital marketing.

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4 Cs of Marketing – The Marketing Mix R.F. Lauterborn (1993) proposed a 4 Cs classification to address the growing focus of marketing strategist on the consumer. While the 4 Ps framework for defining the marketing mix has been popular for decades, the four Cs have gained in terms of importance, considerably in recent times.

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For example, marketing may surprise themselves with the insights and information that the shipping department or customer ser…

Marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Here are the 4C’s of marketing: Creativity, Clarity, Consistency, Continuity.

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