Luxury Brand Digital Marketing Case Studies

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One of the most elusive luxury brands, Chanel was comparatively late to start their digital marketing strategy. Yet that hasn’t stopped it from becoming one of the most desired luxury brands across the world and becoming China’s most recognizable luxury brand.

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For a brand to flourish and survive, it needs to be marketing to and winning over consumers who look just like its best customers. Well-known luxury brands have no trouble driving traffic through thei…

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