P&g Cuts Digital Marketing

Mar 01, 2018  · As part of P&G’s recent work to reevaluate its marketing spend and weed out spend that is ineffective, the CPG giant said it cut $200 million in spend in 2017. … P&G’s $200 million digital …

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"We’re about two-thirds complete on these steps today and should be largely finished by the end of 2017, as requested," he said during a presentation at the Association of National Advertisers Masters …

Procter & Gamble Co. cut more than $100 million in digital marketing spend in the june quarter. procter & Gamble Co. cut more than $100 million in digital marketing spend in the June quarter. …

facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co.plans to eliminate about 1,600 "overhead" or nonmanufacturing jobs, including some in marketing … pressure o…

As consumer goods giant Procter & Gamble (NYSE: PG) slashes its marketing budget, rival Clorox (NYSE: CLX) is leaning into — and benefiting from — its digital advertising strategy, CEO Benno Dorer sai…

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Digital Transformation and P&G Cuts Their Digital Spend - Commexis Cast Daily, Mar. 02, 2018 Jul 28, 2017  · In addition to digital media, P&G also cited cuts to agency and production spend, leading to a quarter-over-quarter profit margin boost of nearly 1 …

That will come at least partly through the tougher stand Chief Brand Officer Marc Pritchard outlined in January on reforming the digital media supply chain. The cuts come with P&G in the midst of …

New data shows just how much Procter & Gamble, the biggest advertiser in the U.S., cut its marketing budget … according to Kantar Media. P&G has been working to improve its marketing efficiency by i…

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