T Shaped Digital Marketing

How To Be a T-Shaped Marketer - 15 Necessary Skills with each member of its digital strategy team being an expert in a specific function. As such, the experience it looks for differs for each hire. Our approach is to hire “T-shaped” talent with a depth …

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A quarter-century after Hotwired.com, a digital offshoot of Wired magazine, sold the first banner ad for AT&T, US digital ad …

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T-shaped professionals, T-shaped skills, hybrid managers. The science, management and engineering of service systems is associated with a call for T-shaped people.The most recent emphasis is on T-shaped professionals, which was preceded by T-shaped skills, with linkages back to a 1990 study on hybrid managers.Some insight can be gained by working backwards through the nuanced …

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The importance of T-shaped individuals. Most of the content for this post comes from a presentation I gave at a job interview which I did not get; so take that for what it’s worth.

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We think western brands won’t want to just observe the changes underway in China during 2019, they will want to participate. With 5G roll-out and connected TV achieving real scale, it will be an …