U Of C Digital Marketing

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Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you’ll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications.

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Design a customized digital marketing plan for your organization, or an organization you strive to work with. Describe the best practices for marketing a product, idea or business using a variety of digital marketing channels including social media tools, email and Internet marketing.

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Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising. Course Hours: 3 units; (3-0) Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.

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Today’s marketing professionals need a working knowledge of traditional media channels, social media, digital marketing and visual design. This program will prepare you to plan, execute and evaluate compelling marketing campaigns.

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